While talking to many retailers, we realized that the answer to retailing eludes many. Even with full information on products and markets, retailers find it hard to define why certain brands or products sell while others don’t.
Statistics can help to elevate the level of understanding of the successes and failures, provide important information that retailers can work with. Example, number of visitors to your store can tell you whether low sales level is due to low activity, or simply that the visitors are not converting. Visitor profile information can help you to understand whether you are attracting the right crowd with your marketing campaigns, browsing patterns lets you know which areas are getting more attention, and provide you with an idea on how to place your products and ads.
