Friday, January 30, 2015

Manpower Crunch in retail? Fear not.

The new measures to foreign workers levy, revising the tiered work visa regime and tightening the foreign workers quota has caused retailers in Singapore to be faced with a threatening labour crunch. Labour shortage has been an existing underlying issue for many countries besides Singapore. Other countries that are faced with labour shortage are China and Europe.

Friday, January 2, 2015

How to sell more?

Every business relies on customers and very so often we hear marketers employing strategies for customer acquisition. However, the easiest and most stable source of revenue comes for existing customers. As mentioned in an earlier post, the cost of acquiring a new customer costs 6-7 times more. Building a relationship with existing customers with consistent customer experience will encourage brand loyalty; and that is one vital key to increase sales.