The rise in online shopping continues unabated leaving brick and mortar retailers to face more challenges and upheaval. In fact, more than 50% of Singaporeans shop online at least once a month, placing them as Southeast Asia’s top online shoppers. However, is traditional retailing really dying?
Knowing your customer is the key to retail success. Besides cultivating a fantastic shopping experience, understand how customers interact within your store and the shifts in customers purchasing behavior. With
video analytics solutions such as the
crowd density analytics, through in-store surveillance cameras, retailers will be able to find out the activity level around your store in an accurate and non-intrusive way. With this knowledge, you will be able to effectively reach out to their customers which in turn lead to better sales.
