Friday, November 21, 2014

Is traditional retail dying in Singapore?

The rise in online shopping continues unabated leaving brick and mortar retailers to face more challenges and upheaval. In fact, more than 50% of Singaporeans shop online at least once a month, placing them as Southeast Asia’s top online shoppers. However, is traditional retailing really dying?

Knowing your customer is the key to retail success. Besides cultivating a fantastic shopping experience, understand how customers interact within your store and the shifts in customers purchasing behavior. With video analytics solutions such as the crowd density analytics, through in-store surveillance cameras, retailers will be able to find out the activity level around your store in an accurate and non-intrusive way. With this knowledge, you will be able to effectively reach out to their customers which in turn lead to better sales.